Download the Mastin Kodak Everyday preset if you need to add a . If you like this film matte effect, this article about Mastin Labs presets will be. The preset makes the picture less saturated, adding . Mastin Labs Fujicolor Original is ideal for a wedding or family photo taken in natural light.
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The color swatches are named for natural elements, including times of day and weather, which are often important for photographers.Įach preset pack is thoughtfully crafted to serve different types of photography (outdoor, indoor, portraits, landscapes, etc.), and once we landed on the color palette, the team had the creative idea of selecting different hues to represent them. I took the extra step of determining the rest of the palette’s secondary colors by combining them the old fashioned way, as you would with actual paint. The primary red, yellow, and blue hues in the logo provide a subtle nod to that eternal spirit of learning and growth. That focus on providing access and mentorship reminded me so much of the lessons our best teachers show us at even an early age-how education is the first real gateway to discovering your own potential. Their presets give all photographers access to the timeless look, feel, and magic of film, and they’ve built out an online community to continue that access through real interactions, professional networking, and free online educational content. The Mastin Labs team is passionate about empowering photographers at all stages of their respective journeys whether they’re seeking a better balance between shooting and editing, or finding their own individual style.
In my initial discussions with Kirk, the core mission of the brand became clear. Kirk Mastin came to me with the goal of refreshing Mastin Labs’ brand expression to reflect the friendly and supportive personality behind the film preset company, and to connect more accurately with their younger key demographic. This amazingly fun brand refresh project dropped in my lap back in May of 2020, thanks to Casey Cosley, my former colleague and frequent collaborator at CreativeLive.